Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Creating quality content is just one part of what we do. Our highly-skilled, plastic industry experienced team will create comprehensive campaigns, utilising the latest industry tools to deliver the very best results.
Our wide range of services includes:
- Content strategy and planning
- Complete content creation, design and publication
- Multi-channel content promotion – advertising, e-newsletters, promotions
- Account Based Marketing Campaigns (ABM)
- Results driven digital PR
- Social seeding
- Optimised copywriting
E-Newsletters & Promotions
We will design and deliver regular e-newsletters and focused promotions. Unlike any other marketing agencies, we can utilise our extensive plastic industry and OEM database (13,000+ subscribers) to immediately increase your impact on the market. We’ll also distribute these campaigns through our social media networks (e.g. LinkedIn 7000+ UK plastic industry connections) to greatly increase your exposure to the market.
Press releases are still a popular format for public relations and communications teams when contacting journalists.
PlastikMedia are experienced in producing and copywriting your new press releases and delivering them to the right media. We have extensive contacts within the plastics industry, including publications such as BP&R, EPPM and PNE. We also have contacts in many manufacturing publications. Depending on your target market we will also seek out relevant publications for your media.
Once designed, these press releases will also be delivered through our combined social media channels.
Account Based Marketing Campaigns (ABM)
Aligning sales and marketing teams by delivering personalised messages to targeted accounts. Highly measurable and the best ROI marketing tool to grow existing accounts, improve retention and acquire new customers.
Once target accounts have been identified, personalised messages are consecutively delivered using a designated range of marketing collateral including:
- Landing Page on your website specific to the campaign
- Press Release
- Case Study / White Paper
- Product Video
- Social Media Posts
- Personalised Letter (Post)
- Open House Event
A final follow up by the sales team will produce a report that enables you to determine the exact ROI of the campaign.