Broadway Appoints Joe Allen as UK Sales Manager and Unveils New Regional Sales Strategy

Broadway is thrilled to announce the promotion of Joe Allen to UK Sales Manager for masterbatch & compounds, effective from May 1^st.  In his new role, Joe Allen will lead Broadway’s masterbatch and compound sales efforts in the UK, managing UK business development and internal sales administration. His knowledge of Broadway’s products, their customers, and values makes him ideally placed to ensure that exceptional service and long-term value is delivered to Broadway’s most established partnerships, whilst also strengthening relationships with developing accounts.

Broadway Sales Director, Alex Harvey, said: “Joe has been with Broadway for over six years and is a huge asset to the business. He embodies Broadway’s core values, and with his understanding of the market and our customers’ needs, I couldn’t think of a better person to help drive our sales growth in the UK. This appointment is strategically important – it ensures we provide continuity and a safe pair of hands for our valued customers across the UK, while enabling me to focus on Broadway’s plans in the wider European market and our long-term growth strategy. Please join me in congratulating Joe on his well-deserved promotion”. 

Newly promoted UK Sales Manager Joe Allen added: “I’m thrilled to have the privilege of managing Broadway’s sales activity across the UK. It’s hugely rewarding for me on a personal level, and my focus will remain on ensuring we deliver the right material solutions and exceptional service to every one of our UK customers.

It’s an exciting time to be a part of Broadway. Investments in R&D and factory infrastructure have paved the way to a more innovative and diverse materials portfolio. Our latest innovations are gaining traction, and I’m dedicated to ensuring we maximise our growth potential while maintaining customer satisfaction. We’ve established a fantastic sales team, with a strategic approach and improved internal processes, I feel we’re better placed than ever before to serve the UK plastics industry.”

New regionally aligned structure for pelletised material sales

Broadway is pleased to announce a new, regionally focused UK sales structure designed to bring their team closer to customers and build on their tailored, responsive service. Under this new model, each region will be led by a dedicated Business Development Manager, who will work in close partnership with a specific member of Broadway’s Sales Administration Team:

• Adam Buffin will lead business development in the North, supported by Jake Walton.
• Jed Saunders will cover customers in the South, supported by Josh Aldridge.
• Joe Allen, now elevated to a broader leadership role, will oversee a select portfolio of UK accounts and provide strategic guidance across all regions, ensuring collaboration and consistency of service. Joe will be supported by Eve Foster.

Alex Harvey added: “This region-based approach ensures that every customer is served by a focused, two-person team, bringing together commercial insight and administrative efficiency. By pairing each Business Development Manager with a dedicated Sales Administrator, we’ll deepen our understanding of individual customer needs, simplify internal processes, and ensure we maintain consistency in service. These changes reflect our commitment to delivering long-term value by building meaningful business partnerships.

For sales enquiries, please call 01986 875 100 or email sales@broadwaycolours.com

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