PlastikCity Upgrades to HubSpot Sales and Marketing with Media Matters Agency
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PlastikCity strives to improve efficiency and increase the visibility of suppliers across the plastics industry. When the time came to upgrade its own internal systems, it turned to Media Matters to implement a premium product in HubSpot’s Sales & Marketing Hub.
PlastikCity is a leading online procurement and marketing platform serving the UK and Irish plastics industry. Partnering with over 260 manufacturers and suppliers across 400+ categories of equipment and services, the platform connects plastics processors with trusted, approved companies offering everything from injection moulding to extrusion and ancillary equipment. Its mission is to modernise the industry by simplifying sourcing and procurement processes, offering comparative quotes in just a few clicks.
As the business has grown, so too needs more integrated digital operations—both for PlastikCity and its sister company, PlastikMedia, which delivers industry news and marketing services tailored to the plastics sector. To meet these growing demands, the team turned to Media Matters Agency (MMA) and HubSpot’s Sales and Marketing Hubs to help transform internal systems and provide an enhanced experience for both partners and clients.
The Challenge
With an expanding supplier network and a growing audience across both platforms, PlastikCity faced several challenges:
- Marketing inefficiencies: Disconnected systems and manual processes were wasting time and limiting strategic insights.
- Sales misalignment: A lack of integration led to an inconsistent lead-handling process and time inefficiencies, juggling multiple platforms and sources of information.
- Content bottlenecks: Managing a vast library of news, partner content, and promotional materials across multiple channels became time-consuming and fragmented.
Recognising the need for transformation, Managing Director Jess Clarke and Sales Director Will Clarke led the charge to upgrade to a fully integrated CRM and marketing platform, bringing in HubSpot specialists, Media Matters Agency, to manage the onboarding.
The Solution
Media Matters Agency worked closely with PlastikCity to understand its unique requirements across two distinct but connected businesses.
Their tailored onboarding plan included:
- Advanced segmentation tools to allow for highly targeted email campaigns and partner promotions.
- Centralised reporting dashboards to monitor campaign performance across email, social media, and paid ads.
- Streamlined automation to increase engagement and reduce manual workload.
- Seamless integration with Marketing Hub to improve lead visibility and tracking.
- Task management and workflow tools to support more efficient follow-ups and partner interactions.
- Real-time notifications and improved pipeline management to support a more proactive sales approach.
- Easy-to-use tools to simplify the creation and distribution of promotional materials.
- Centralised asset storage to ensure consistency across PlastikCity and PlastikMedia communications.
- Enhanced usability for team members contributing content across both platforms.
To ensure a smooth transition, MMA provided tailored training for the PlastikCity and PlastikMedia teams, building internal capability and ensuring immediate value from the system.
The Outcome
Since implementing HubSpot with support from Media Matters Agency, the benefits have been clear across both the marketing and sales sides of the business.
Marketing processes are now significantly more efficient and flexible. The new email builder and customisable content creation tools in HubSpot have allowed the team to design email campaigns with greater ease and creative freedom without needing advanced coding knowledge.
Tracking and reporting have also improved, allowing the team to provide clearer, more confident feedback to clients.
Sales visibility has improved. Leads are now easier to track and manage over time, with all tools and communications brought together in one place. This not only saves time but also enhances the experience for prospects, with seamless features like automated meeting booking based on live calendar availability.
Internally, the team has found it easier to manage their workload. The improved dashboard visibility makes it easier to stay on top of ongoing campaigns, leads, and tasks, all from one central hub.
Throughout the process, Media Matters Agency provided hands-on, personalised support, tailoring the platform setup to PlastikCity’s needs, delivering comprehensive training, and being available to address any queries as they came up. Their input ensured that the transition to HubSpot was smooth, and the team is now confident they are getting real value from the platform.
Jess Clarke comments: “We’re delighted to be up and running with HubSpot’s Sales and Marketing platforms. As a user of the free HubSpot CRM for many years, we’ve now taken the step to integrate all of our sales and marketing functions into one system, for the increased visibility and efficiency this brings.”
Will Clarke adds: “HubSpot is easy to use once set up, but we wanted to ensure we maximised our returns and had all the systems integrated set up correctly for the most impact, which is why we decided to onboard with Media Matters Agency.
“For anyone considering a move to HubSpot, we’d strongly recommend partnering with an experienced onboarding agency like Media Matters to get the most out of your investment.”
Conclusion
PlastikCity’s adoption of HubSpot, guided by the expert onboarding team at Media Matters Agency, represents a strategic shift toward more efficient, data-driven operations. With both Sales and Marketing Hubs in place, and enhanced content management via Content Hub, the team is better equipped to work efficiently and to serve its growing network of partners and users across the plastics industry.
Whether it’s increasing campaign reach through PlastikMedia or improving lead conversion through PlastikCity’s procurement portal, the new system ensures both platforms are ready for the future.
PlastikCity would like to thank Karen, Amy, Alix and Brad of Media Matters Agency for a successful project and their ongoing support.
Thinking of making the switch?
Visit Media Matters Agency to learn more about HubSpot onboarding: https://mediamattersagency.co.uk/what-we-do/hubspot/hubspot-onboarding/
Read More on PlastikCity Here.
PlastikCity
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