3DPRINTUK Launches New Experimental Dynamic MJF Pricing Structure

3DPRINTUK, one of the UK’s foremost and longest established providers of 3D printing services, is proud to announce a new dynamic pricing structure for its Multi Jet Fusion (MJF) service that it will be trialling for three months.

3DPRINTUK continues to aim high and to be a leading Additive Manufacturing (AM) service provider across the UK and further afield, while also continuing to close the gap between AM and Injection Moulding. To this end, the new 3DPRINTUK pricing structure for MJF will dramatically reduce 3D printed part prices for more than 95% of MJF parts quoted, by up to 20% in most cases.

For 3DPRINTUK to continue to provide a transparent and more competitive service to its customers, the ongoing challenge is to make each and every build more efficient — both in terms of costs and lead times.

Nick Allen, 3DPRINTUK’s Managing Director, explained: “Our pricing is based on a number of factors. Over the years — and with the addition of new materials, processes and plans for things to come — the calculations have become more and more complex. Our standard XYZ and Offset pricing models on their own are outdated and no longer enough to evolve our offerings as a service. We have developed an in-house quoting system that optimizes every quote and calculates the best possible outcome based on a number of different factors to achieve the best possible price.”

The primary goal for the new pricing strategy is to improve the efficiency of every single build. More efficient builds allow for the reduction of prices as well as speeding up lead times for customers. 3DPRINTUK’s current pricing has resulted in large parts being too cheap and smaller parts being too expensive, which created long queues for larger items and inefficient builds. By adding new factors to the company’s unique pricing algorithm, the team has been able to balance these out and reduce prices for smaller parts and reduce the lead times for almost all MJF orders. Although a very small percentage of prices for larger items will go up, it is believed the overall benefits to the customer far outweigh these.

Allen added: “As the original patrons of the transparent pricing structure, it saddens me to make the algorithm harder for customers to calculate prices remotely, but due to the complexities involved, the severe corporate plagiarism encountered over the years, and the huge benefits to the customer, we believe this is a firm step in the right direction. Prices are often the first and last thing that our customers are looking at. Remaining competitive, without compromising on the quality of parts that we produce is essential and we have put a great deal of work into this new structure to ensure our customers get the best deal.” 

HP MJF pricing graphic

All of 3DPRINTUK’s HP MJF printers will continue to be run on advanced mode to ensure there are no compromises on quality accuracy or strength.

The company plans to run this new pricing structure for 3 months and monitor its performance. If it is as successful as anticipated, it will be permanently implemented into 3DPRINTUK’s ecosystem.

*SPOILER ALERT* This is just the start — a strong foundation from which 3DPRINTUK is planning to continue to build its services while putting clients first. Keep an eye out for some new and exciting plans from the company — with new materials and 3D printing technology on the horizon.

Visit 3DPRINTUK at TCT 3sixty on Booth B65 


Subscribe to our newsletter