Cereals 2026: Two Busy Days at Diddly Squat Farm For Donite Plastics

Cereals 2026, held at Jeremy Clarkson’s Diddly Squat Farm in Oxfordshire, proved to be a successful couple of days for the Donite Plastics team. Despite the difficult weather, the event remained busy throughout, giving them plenty of opportunities to reconnect with existing customers, meet new contacts, and discuss the growing role of plastic components in modern agricultural engineering.

The rain and mud added to the farm setting, but they did little to deter the thousands of farmers, engineers, manufacturers and other agricultural professionals attending the event.

They began the first day by filming new product content, giving them the chance to showcase their latest developments and manufacturing capabilities. This gave them the opportunity to show some of the plastic components they manufacture and explain how vacuum forming can support agricultural machinery projects.

Donite Plastics also welcomed Joe Seels, a well-known beef and arable farmer from South Yorkshire and popular “farmfluencer” on TikTok and YouTube. Joe stopped by the stand to meet the team and see their work first-hand and discuss the growing link between farming, social media, and agricultural engineering.

Plastic Components for Agricultural Machinery

A walk around the show made the scale of the agricultural engineering sector clear. From large agricultural equipment to smaller moulded parts, manufacturers continue to improve performance, durability and design to meet the demands of everyday farming.

The event also reinforced Donite Plastics’ established position within the agricultural sector. Their team supports manufacturers and engineers with custom-moulded plastic parts, from one-off prototypes through to small, medium and large production batches, backed by practical engineering expertise.

Their brighter plastic components became a particular talking point at this year’s event. This generated discussions around how colour can support visibility and product identification, while giving machinery a more modern appearance.

These conversations also provided an opportunity to explain the benefits of vacuum forming, including:

• Lower tooling costs than many alternative moulding processes
• Flexibility when producing complex shapes
• Strong and lightweight components
• A wide choice of materials, colours and finishes
• Repeatable results across production batches
• Support from initial design and prototyping through production

This process allows the manufacturing of practical and cost-effective plastic components for a range of agricultural applications.

One of the biggest benefits of attending Cereals 2026 was the opportunity to speak directly with engineers, designers and manufacturers. Across both days, Donite Plastics discussed product concepts, material selection, manufacturing methods, and long-term performance requirements.

These conversations provided insights into the technical and commercial challenges facing agricultural manufacturers. They also highlighted where thermoformed plastic components could improve machinery design, reduce weight or replace parts traditionally manufactured from other materials.

Despite the weather, visitors remained engaged and keen to discuss new projects and potential applications, reflecting the forward-thinking nature of the agricultural industry.

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