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Alan Why Appointed Bunting’s UK Sales Manager

Bunting is pleased to announce the promotion of Alan Why to UK Sales Manager, following Alan’s seven successful years developing magnet-related business for Bunting as a Sales Engineer.

As UK Sales Manager, Alan Why will be overseeing all external sales activity. The responsibilities of his new role cover a wider product range, including magnets, magnetic separators and metal detectors.

Bunting is one of the world’s leading designers and manufacturers of magnetic separators, metal detectors, magnets, magnetic assemblies and magnetising equipment.  The Bunting European manufacturing facilities are in Redditch, just outside Birmingham, and Berkhamsted, both in the United Kingdom.

Since joining Bunting in 2013, Alan has successfully grown business for magnet-related products in the automotive, mechanical, and electrical industries.  Alan achieved particular success in introducing an expanded range of magnetic catches to manufacturers of kitchen cabinets.

Alan’s engineering career began as a radio-frequency (RF) electronics design engineer and evolved into the role of Sales & Marketing Director of a small electronics company serving the defence electronics market.  Throughout, Alan has specialised in engineered solutions. As a field-based Sales Manager, he believes in developing close relationships with customers.  Only then does he believe that it is possible to fully appreciate and understand a specific magnetic application and, subsequently, recommend the optimum magnet solution in terms of material, shape and size.

As the UK Sales Manager, Alan’s responsibilities cover an expanded industrial and geographical area.  As well as continuing to support customers with magnet-related requirements, Alan will also be working on projects in the recycling, quarrying, and process industries.

This is a very exciting opportunity,” said Alan Why.  “The Bunting brand has never been stronger in the UK, and I am looking forward to coordinating the strategy and implementing the plans to further expand our customer base.

Alan is a well-respected and experienced member of our sales team and has the vision to take us forward,” explained Simon Ayling, Bunting’s European Managing Director.  “We believe that having a strong external sales team is important.  Alan has the necessary experience and skills to further develop that sales team.

Alan Why assumes his new position in January 2020.

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