Leading purging compound producer, Aquapurge, has set its sights on being the world’s top supplier of purging compound for the injection moulding industries by the year 2023.
The company’s recent expansion in production facilities and a soaring trajectory of record-breaking exports have convinced the West London based business that the goal is realistic and attainable.
The last nine months have, therefore seen a series of market research led meetings at the company in order to refine the upcoming Aquapurge strategy and to gear the business for the 2023 initiative. The campaign will be formally launched from the Aquapurge booth at the K 2019 exhibition, Düsseldorf, October 15-23.
One key ingredient in the five-year forward plan is recruitment. In order to achieve the World Number 1 goal, Aquapurge intends to treble its current complement of staff to over 100 by the end of 2023.
‘People buy from people,’ says Aquapurge Commercial Director, Richard Brayne-Nicholls ‘and Aquapurge is in the market to recruit the best. We have a very clear brief for our unrivalled purging products, and we also have an unrivalled window of opportunity in the world today that is zero-tolerant of waste; especially plastics waste. The purging compound proposition addresses those issue of plastics waste directly and successfully.’
‘Those manufacturers that need to be on the right side of history can rest assured with our compounds such as Barrel Blitz Universal (BBU). The formulations are peerless and, practically speaking, cannot now be bettered.’
The growing Aquapurge team will call upon 10,000 square feet of manufacturing space, a brand new meeting room, equipped with multimedia connectivity and a 4K projector together with spacious 1st-floor office spaces.
The last strategy meeting at the company’s new headquarters in Hayes, Middlesex, saw members of the sales team convene from France, Spain, Italy and the UK.
Aquapurge’s European sales figures already account for nearly three-quarters of the company’s growing business. New territories and new continents are in store as the company enters the summer period of 2019 en route to Düsseldorf in October 2019.