The British Plastics Federation welcomes the recent announcement by Coca Cola that it will be increasing targets for recycled content in PET bottles.
In a statement, the BPF commented,
“It is pleasing to see Coca Cola taking leadership on including recycled content.
“Reward schemes could play an important role in improving on-the-go recycling. Focusing on containers of up to half a litre, which are more likely to be consumed on the go, is complimentary to the kerbside recycling system.
In terms of litter reduction, plastic bottles and cans are only a small fraction of litter: bottles 2.1% and cans 3.25% (INPEN & Keep Britain Tidy Litter Composition Survey, 2014) – so it is important that we continue to support innovative campaigns that change behaviour. The plastics industry is committed to changing behaviour and is currently supporting For Fish’s Sake (#FFSLDN), which is run by the environmental charity Hubbub.”