Trusted plastic materials manufacturer Broadway (formerly Broadway Colours) is pleased to announce the launch of its new website following a brand overhaul.
Broadway is a Suffolk-based manufacturer of masterbatch, compounds and rotational moulding powders. It will celebrate 25 years in operation in May 2022. Having recently rebranded, the company has now launched its new website. Marketing Manager James Rous explained:
“We identified a need to update our website in order to improve user experience and rank better in organic search results. We partnered with a brilliant digital agency, and we’re thrilled with the results. Our new site, broadwaycolours.com, is visually appealing, easy to navigate and delivers improved, accessible content. The site will continue to evolve, with new video and imagery to be included in the coming months.
“Broadway is so much more than colour. We’re a serious player in the UK masterbatch and roto markets. We’ve updated our identity to appropriately convey our expertise and our developing product range, which includes speciality compounds in response to unique customer requirements. We’re improving our manufacturing infrastructure too. We have improved R&D facilities, and our production capacity has increased to accommodate a growing volume of custom colour matches for PCR, as well as more orders for our compounded materials.
“Many well-known brands already specify our materials. We felt there was a real opportunity in our niche industry to create a modern and impactful identity and offer content tailored for brand owners and plastic moulders. With COVID restrictions easing, it’s been great to host customers on-site recently. Our colour matching suite provides the perfect solution for brands looking to formulate new colours swiftly. Samples can be formulated and approved as they’re developed. This is particularly relevant and timely as the plastic packaging tax drives more and more requests for colours for PCR – utilising Broadway’s experience in this area.
“Our website highlights our colour-matching expertise and makes it easy for users to submit a FREE colour match request online. It also showcases our extensive portfolio of special effects and performance additives. Look out for our effect of the month, as we launch new effects recently created by our technicians. We’ve also added content about our values and our wonderful workforce. Future developments to our site will see the introduction of a German translation as we look to increase our European sales via Broadway GmbH. We hope our customers and prospects enjoy the site as much as we do.”
Broadway’s new website is now live at broadwaycolours.com.