Since March 1, Ute Panzer is the new Vice President Marketing and Communication at the international ENGEL Group, headquartered in Schwertberg, Austria. She is responsible for all marketing measures, campaigns, trade fair appearances and worldwide communications, and reports to Dr. Christoph Steger, CSO of the ENGEL Group.
Ute Panzer was previously head of marketing at a leading global technology company. The business administration graduate brings a total of 20 years of experience in industrial goods and technology marketing to her new position.
“With Ute Panzer, we are delighted to have gained an internationally highly experienced marketing and communications expert for ENGEL who is firmly rooted in mechanical and plant engineering,” says Christoph Steger.
Prior to appointing a new VP of Marketing, ENGEL restructured its global marketing activities. The Strategy and Product Management divisions were migrated into independent units. Martin Streicher, who served as Vice President Global Marketing until September 2018 and was responsible for all three areas, will head up the Strategy and Corporate Development division and continue to expand it. Katharina Hochreiter had taken over as Head of Marketing in the interim. She also remains with ENGEL, taking on the role of Project Manager in Strategy and Corporate Development.