PlastikCity and Partners Prepare for the Greatest Show
PlastikCity is delighted to be returning to the ‘Greatest Show’ themed Plastic Industry Awards this year as a finalist and sponsor, alongside sixteen of its partner companies, with a combined twenty-one nominations.
Returning for its 19th year, the Plastics Industry Awards, held at the London Hilton on Park Lane, recognises and rewards excellence across the UK plastics industry. This year’s black-tie event will be held on Friday 27th September 2019, and comprises of fifteen categories covering product design, innovation, recycling, manufacturing, training and environmental performance, and is judged by a panel of industry experts.
This year’s ceremony will be hosted by actor, singer and presenter Shaun Williamson, best known for his role as Barry Evans in EastEnders. Shaun is also known for playing a satirical version of himself alongside Ricky Gervais and Stephen Merchant in their sitcoms Extras and Life’s Too Short, and has trod the boards in several theatre productions including Guys and Dolls, Saturday Night Fever, Road to Nirvana and the stage version of classic tv comedy Porridge. He’s also no stranger to the pantomime circuit, with roles in Snow White and the Seven Dwarfs, Dick Whittington, and Aladdin, and with two British Soap Award nominations for best comedy performance, we’re looking forward to being entertained by this accomplished performer.
2019 marks the fourth finalist appearance at the awards for PlastikCity, having previously being nominated for the best business initiative in 2014 for the initial launch of the PlastikCity site, in 2015 for their support of reshoring manufacturing work with their ‘Source a Moulder’ section and 2018 for the launch of PlastikCity North America. This years nomination involves PlastikCity’s Account-Based Marketing (ABM) initiative, which is a very targeted marketing approach. The objective of this strategy is to successfully deliver relevant sales and promotional content to a small number of highly targeted prospects.
Carl Futcher, Managing Director of PlastikCity, explains: “The PlastikCity business depends on promoting and networking high-quality sellers with serious buyers. This extends to our own businesses, PlastikCity UK, PlastikCity North America, and PlastikMedia, as well as our clients, whose marketing activities we manage.”
In this age of GDPR, mass emailing, and sophisticated spam filters, the company understood they needed to adapt their approach to deliver relevant materials to a more discernible audience.
“Everyone’s inbox is full nowadays, so unless you deliver high-quality and relevant content, it won’t get seen. After a comprehensive study and workshops attended by our team, we decided to adopt a form of ABM, with modifications to suit our environment and industry. This has directly resulted in the growth of our subscriber numbers, improved audience engagement, and new partners joining the PlastikCity sites. We’re also seeing excellent results for our third-party customers, whom we’re currently running ABM campaigns for.”
As well as being a finalist, PlastikCity is proud to be a Gold Sponsor at this year’s awards, for the Supplier Partnership Ancillary Machinery category, for which four partner companies are nominated.
Futcher continued: “We’re also delighted that PlastikCity Partners have received 21 nominations at this year’s event, which makes up over a third of the total. PlastikCity has always stuck to the principle of only representing the industry leaders, so it gives us great pleasure when our partners are nominated. We’ll be cheering them on loudly!”
The PlastikCity Partners who have been nominated include:
- Boddingtons Plastics: Apprentice or Trainee of the Year, Industrial Product of the Year
- Aquapurge: Best Business Initiative, Materials Innovation Award
- OnePlastics Group: Best Business Initiative of the Year
- Connect 2 Cleanrooms: Best Technology Application of the Year
- RJG Technologies: Best Technology Application of the Year
- Dugdale: Materials Innovation Award
- Kawasaki Robots (UK): Supplier Partnership – Ancillary
- PCE Automation: Supplier Partnership – Ancillary
- Piovan: Supplier Partnership – Ancillary
- Summit Systems: Supplier Partnership – Ancillary
- Arburg: Supplier Partnership – Prime Machinery
- Engel UK: Supplier Partnership – Prime Machinery
- KraussMaffei Group: Supplier Partnership – Prime Machinery
- Faulkner Moulds: Supplier Partnership – Toolmaker
- ND Precision Products: Supplier Partnership – Toolmaker
- Richard Evans (MGB, OnePlastics Group): Unsung Hero
- Ian Lowe (Summit Systems): Unsung Hero
- Graham Sykes (MGB, OnePlastics Group): Unsung Hero
- Lydia Wheeler (ND Precision Products): Unsung Hero
“I’d like to take the opportunity to congratulate everyone who has been nominated on behalf of the team at PlastikCity, and good luck on the night!” continued Carl. “The PIAs is always a great event, one of the highlights of our calendar, and we’re excited to celebrate the innovation and achievements of our industry. We look forward to seeing you all there. Make sure to come and say hello!”
If you haven’t already got your tickets for this year’s event, there may still be time left to attend. Visit the Plastics Industry Awards website for more information.
Good luck to all nominees, and we shall see you there for the Greatest Show!
PlastikCity
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