K Assistant Launches to Guide Visitors at K 2025

K in Düsseldorf now offers the AI-supported chatbot ‘K Assistant’, a virtual companion that provides exhibitors and visitors with targeted information around the clock – individually, multilingually and intelligently.

K Assistant is available to assist anyone interested at www.k-online.com. Whether you need initial information on hall plans, exhibitor offers, the supporting programme or services, the chatbot ensures you are perfectly prepared for an optimal trade fair experience.

“With K Assistant, we are offering an innovative service that enables visitors and exhibitors to plan their trade fair visit even more efficiently,” explains Thomas Franken, Director K at Messe Düsseldorf. “Digital tools such as the chatbot are an important step towards offering our customers modern and user-friendly support.”

More than just a chat – what the K Assistant can do:

• Available 24/7: The AI chatbot is available to users at any time of the day or night, ensuring maximum planning freedom.
• Intelligent answers instead of mere search results: The ‘K Assistant’ thinks for itself – it analyses questions in context and provides structured, precise information instead of long lists of hits.
• Language diversity for global target groups: Visitors and exhibitors from all over the world benefit from the multilingualism of the system, which communicates in numerous national languages.

The friendly symbol for the K Assistant can always be found at the bottom right-hand corner of www.k-online.com.

K 2025 will be open daily from 10:00 a.m. to 6:30 p.m. from Wednesday, 8th October to Wednesday, 15th October 2025. A day ticket costs 60 euros, a three-day ticket 125 euros. School pupils and students pay 20 euros for a day ticket. Information on tickets | K 2025

Read more about K 2025 here.