ARBURG Ltd Appoints Alex Gall as Aftersales Director
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ARBURG Ltd. is delighted to announce the promotion of Alex Gall to Aftersales Director. This appointment recognises Alex’s complete technical expertise, deep understanding of the ARBURG brand, and longstanding commitment to customer success in the UK and Ireland. He is promoted from Aftersales Manager.
Alex Gall joined ARBURG Ltd. in January 2011 as a Service Engineer, embarking on a career that has been shaped by ARBURG’s uncompromising approach to technical excellence and continuous development. Over the past 15 years, Alex has represented the ARBURG brand in the field, working directly with customers in providing technical support to all ARBURG machines and multiple technologies.
“ARBURG invests an incredible amount of time and effort in training its service engineers, who typically spend three months at a time at our HQ in Lossburg, training on hydraulic, electric and robotic systems,” Alex says. “Accreditation only comes after completing a rigorous, hands‑on training programme delivered by the same specialists who design and build the machines. That elite level of competence builds trust, and trust is the foundation of any long‑term partnership.”
Steve Thomson, Managing Director of ARBURG Ltd., believes this commitment is central to the company’s success.
“The investment that ARBURG puts into training its engineers is not always fully understood in the industry. Our team is trained to the highest possible standard, making us fully equipped to support customers in the field. When I hear some feedback about service costs, the real, measurable value is seen in the high number of older ARBURG machines still running reliably, year after year.”
“The first machine is sold by sales — the rest by aftersales”
ARBURG’s philosophy is lifetime support to get the most out of the investment: buying a new machine is only the beginning of the customer journey.
Alex says: “The real measure of that decision is not the day the machine arrives – it is how it performs over the years that follow, and how well supported the customer is throughout that lifecycle.”
This philosophy underpins ARBURG’s integrated approach, where sales and aftersales work as one team. There is no handover mentality, only continuous collaboration to ensure expectations set during the sales process are consistently met and exceeded in the long term.
“This joined‑up way of working is what defines ARBURG,” adds Steve Thomson.
“Alex understands this instinctively. He sees every day how trust is built not just through great engineering, but through people. Customers may choose ARBURG initially for machine performance or brand reputation,” Alex continues, “but they stay because they trust the people supporting them.”
Alex’s appointment as Aftersales Director reflects not only his technical capability, but also his ability to lead, communicate and represent ARBURG’s values to customers and colleagues alike.
ARBURG
01926 457000
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