HotSeat | Roger Ewers, Sales Director, PCM Automation

HotSeat | Roger Ewers, Sales Director, PCM Automation

PC Moulding & Automation was formed in 2009, and then Roger Ewers joined in 2011 as the Sales Director to focus on new customers in the South of England and increase service revenue, but now, he faces the biggest challenge in his career to date, the PlastikMedia HotSeat!

What trends do you think will shape the future of UK plastics?  How will PCM Automation respond?

There are several current trends regarding reinforced, biodegradable & actual electrical components inside parts such as radio frequency for anti-theft tags and more remote applications such as monitoring of equipment in remote places where human intervention is difficult. Robotics of course is on everyone’s wish list and actually we are already capable of using our current skills to work with these new trends when they arise.
We at PCM are actively looking at how we can train all our staff for these future developments. Technology is moving fast so this is always a challenge to keep up, with the correct and capable infrastructure within the company, as employing more staff has to be supported by suitable procedures in order to grow correctly.

How has PCM Automation developed during your tenure?

PCM have developed not only with skill levels of all staff, but having implemented systems to design, build and install our equipment more efficiently we have seen the company build gradually over 14 years to where are now.
Starting in a small business unit in Dewsbury, then moving to a 2000 sq feet facility in Wakefield & since 2019 in Trinity Business Park which is 7500 sq feet is evidence of careful and structured growth with a solid foundation for years to come.

What do you credit as the key to your success?

Hard work is first thing that comes to mind, but actual desire to help people, many of whom are not only customers but good friends now too.

What has been the greatest challenge in your career?

Tough one, but I guess actually taking the plunge from being employed to self employed.
To people that have never worked for themselves, its easy to say just work 3 days a week, but actually when you have many staff members who all rely on us as company owners to find work out there to keep them busy, its really a full time job as ever. Rewards are greater as you have pride in what has been created by the team.

What advice do you wish you’d had on entering the industry and does that differ from the advice you would give to an apprentice joining now?

Be keen & willing to learn. Always try and be the best at what you do and this will be recognised by your employer who would then consider stretching your capabilities in the future.
Looking at promotion within the company should always be a goal whether you are an apprentice or not.

What hidden talents do you have?

I have been able to complete the Rubiks cube since I was 14 years old. Yeah, its an 80s trend and I can pick it up today and still remember how to do it.




PC Moulding & Automation
01924 485553

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