Bjørn Thorsen Announces Lubrizol Relaunch StayConnected TPU Webinars
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As the official distributor of Lubrizol in the UK & Ireland, Bjørn Thorsen is happy to share the news about Lubrizol’s relaunch of the StayConnected Webinar Series – focused technical presentations designed to support TPU processors, product developers, and regulatory specialists with practical, performance-driven insights. The first three series of 2026 bring together high-value sessions addressing processing optimisation, advanced aliphatic TPU applications, and global regulatory compliance.
Advancing TPU Performance Through Processing Excellence
17th February | Impact of Processing Conditions on Lubrizol TPU Performance
The opening webinar in the seventh edition of the series explores how processing parameters directly influence TPU performance. For manufacturers working with moulding, cables, film, tubing, profiles, and speciality components, understanding these relationships is critical to achieving consistent quality and operational efficiency.
In this 30-minute session, Kristiaan Van Everbroeck, Technical Service Manager for EMEA at Lubrizol will examine:
- Melt temperature and shear sensitivity
- Moisture control and its impact on mechanical properties
- Extrusion stability and surface quality
- Practical troubleshooting examples using Lubrizol TPU grades
The session demonstrates how targeted adjustments in processing conditions can significantly enhance product consistency, surface finish, and throughput. Register here!
High-Value Applications with Aliphatic ESTANE® TPU
24 February | Setting the Edge: Aliphatic ESTANE® TPU for High-Value Applications
Lubrizol’s aliphatic TPU portfolio, including ESTANE, is widely recognised for exceptional UV stability and long-term weatherability. These characteristics make it particularly suitable for demanding, high-performance applications such as protective films and exterior components exposed to environmental stress.
This session is tailored for Product Managers, Material Development Managers, R&D and Innovation Teams, Extrusion Process Engineers, and film and sheet manufacturers seeking to differentiate through durability and performance. Participants will gain insights into material selection strategies that support premium positioning and long-term reliability. Register here!
Regulatory Compliance as a Strategic Advantage
17th March | Regulatory Compliance and Trends with Lubrizol (Global Regulations & Food Contact)
In a rapidly evolving regulatory environment, compliance is no longer only a requirement — it is a competitive advantage. This webinar will provide an overview of global regulatory trends, including food contact considerations, and demonstrate how Lubrizol’s global expertise supports customers operating in highly regulated industries.
Attendees will learn how to:
- Navigate changing international standards
- Address food contact requirements with confidence
- Reduce compliance risk
- Strengthen market credibility through proactive regulatory planning
Register here for this webinar!
Through the StayConnected Webinar Series, Lubrizol aims to provide customers across the UK & Ireland with direct access to Lubrizol’s technical and regulatory expertise. These sessions offer practical knowledge that can improve processing performance, unlock new application opportunities, and support informed decision-making in complex regulatory landscapes.
Registration is now open for all first three webinars.
Part 2 of the Stay Connected webinar series is coming right after the Easter break, with exciting topics too:
Pushing New Boundaries: Heat Resistance with Lubrizol ESTANE® TPU – 13th April 2026
Exploring Advanced Pearlbond™ TPU Solutions: HMA Application & Additives for RHMs – 28th April 2026
High-Performance NHFR Grades: Enhanced Solutions for EV Cable – 12th May 2026
Differentiated Polymer Solutions in Action: Pearlthane™ 15N TPU Copolymers – 19th May 2026
Read more news on Bjørn Thorsen here.
Bjørn Thorsen
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