You Get What You Pay For: Marketing That Speaks Plastics // PlastikMedia Blog

There are plenty of marketing agencies out there. Some are cheaper. But we challenge you to find any other company that expertly combines plastics know-how with marketing expertise like we do.

PlastikMedia is a division of PlastikCity Ltd, which means we’ve lived and breathed plastics manufacturing for decades. As a team, we’ve clocked up over 60 years in the industry and more than 20 years running digital marketing campaigns. That mix means we don’t just do marketing, we do marketing that makes sense in your world.

We’re a small, office-based team, with everyone bringing their own skill set to the table, which is important. It means we collaborate closely, utilising each other’s skills to bounce ideas around daily, and support each other so projects move quickly. We’re also young enough to stay sharp on the latest digital trends, regularly training and updating our skill sets, but experienced enough to know what works in plastics. It’s a mix of experience and adaptability that larger, generalist agencies can’t match.

And unlike a generic agency, we don’t need a crash course in your processes, products, or customers. We know the technical language, and we know who you want to reach. On top of that, we manage the strongest plastics-specific database and social media reach in the UK and Ireland. With direct access to plastics professionals, OEMs, and manufacturers, we can put your message exactly where it needs to be.

Here’s how we do it, and the people behind each service.

Email Marketing

Email is still king when it comes to ROI. Our GDPR-compliant database of 28,000+ plastics contacts means we can get your campaign in front of exactly the right people.

We’ll handle the lot: writing technically accurate content, designing mobile-ready templates, sending to our curated list, and reporting back with clear, actionable data. Every campaign is branded to you, personalised for recipients, and built to deliver enquiries straight to your inbox.

“I have a background in content creation, which, coupled with my industry knowledge, means I can take a client’s brief and run with it, without needing hours of explanation. That makes the process faster and the results stronger.” – Becca Lenton, Marketing Manager.

Press Releases and Copywriting

Press releases are one of the most cost-effective ways to get your story out. We draft, distribute and publish them, making sure they hit both our channels and the top plastics publications.

Because of our background, we can write with minimal input from your team. We know the processes, products and terminology, so your release will always sound credible. Once published, we repurpose content across blogs, newsletters and social, stretching your story further.

“Content is at the heart of what we do. If it’s well written and accurate, it works harder across every platform. Having spent years producing technical articles for PlastikCity (including our award-winning On Tour series!), I know how to get the tone right for plastics audiences.”– Will Clarke, Sales Director.

Website Design and SEO (Search Engine Optimisation)

Your website is your shop window. Ours are designed specifically for plastics businesses, making them clean, fast, responsive and search-ready. Unlike generic agencies, we already know what your customers are searching for, so SEO isn’t an afterthought – it’s built in from the start.

Want to get to the top of the Google search for your product or process? We also manage ongoing optimisation and run PPC campaigns where needed, to make sure your site doesn’t just look good but brings in real traffic.

“I work on everything from custom-building new sites to analysing SEO data. The difference here is that we don’t have to guess what people in plastics are searching for – we know. That makes the websites we build and the campaigns we run more effective.”– Tom Clarke, SEO Specialist & Web Developer.

Social Media Management

Social media should be consistent, planned and engaging, but for many plastics companies, it’s either sporadic or an afterthought. That’s where we come in (not to brag, but we have built our LinkedIn pages organically to reach over 10,000 followers on PlastikMedia, and 8,000 for PlastikCity, so we really do know what we’re talking about!).

We manage client feeds from start to finish: creating posts, planning schedules, tracking performance and adjusting strategies. It’s professional, measurable, and designed specifically for plastics businesses.

“I manage social media for both PlastikCity and PlastikMedia, so I see what works every day. I make sure our clients’ feeds aren’t just busy, but strategic, with posts that actually reach and engage the right audience.” – Dan Russell, Marketing Executive.

Account-Based Marketing (ABM)

ABM is about being selective. Instead of spreading your message thinly, you focus on high-value targets with personalised campaigns that align sales and marketing. Done properly, it’s more efficient, more measurable, and more effective than traditional blanket campaigns.

We’ve delivered ABM for some of the biggest names in plastics, including HP and ZEISS, as well as for PlastikCity itself.

“ABM works because it’s targeted and personal. It’s not about volume, it’s about impact. Knowing the plastics industry as well as I do means I can cut straight to the point with campaign plans and content that speak directly to decision-makers.”– Jess Clarke, Managing Director.

Why Pay More with PlastikMedia?

We’re not the biggest agency, but that’s our strength. We’re close-knit, collaborative, and completely focused on plastics. We stay on top of trends, sharpen our skills constantly, and put our combined knowledge to work for you.

We like to visit our clients regularly – our experience has taught us the value of a face-to-face planning meeting for generating new ideas for campaign topics. Not to mention the importance of building long-lasting relationships. Many of our clients have been with us for years because we don’t just “do marketing” for them—we work alongside them as part of the team.

With PlastikMedia, you won’t get jargon-filled reports or ideas that look good on paper but don’t work in practice. You’ll get practical, effective marketing from people who know your products, your processes and your customers.

Don’t believe us? We have a whole page of testimonials! And you can check out some examples of our work here.

So if you’re looking for an agency that understands the plastics industry as well as you do, while keeping your marketing fresh, targeted and effective, that’s us.

Read more news from PlastikMedia here.

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