PlastikMedia Focus on Industry-Specific Expertise at Interplas 2023

PlastikMedia, as sister company to PlastikCity, initially launched in 2015 to offer marketing services to PlastikCity partners, later becoming the home of PlastikMedia’s industry news. PlastikMedia has since grown in reputation and believes that its industry-specific expertise sets its marketing services apart in the marketplace.

A Familiar Situation?

During his 30+ years working in the plastics industry selling injection moulding machinery, PlastikMedia Director, Carl Futcher, worked with many marketing companies, organising PR, creating marketing campaigns and advising on advertising and managing websites.

The problem he continually found was that he had to provide detailed content to the marketing companies who had no idea of the industry, products, terminology, target audience, and competitors.

The marketing companies simply made presentable the content Carl and his team put together and delivered it to the market. These companies didn’t even have contacts or influence with the relevant media, so Carl often had to use his company’s own channels to get articles published.

As a result, the marketing function was often neglected, especially when the team was busy and didn’t have the time or focus to create the detailed information required by the marketing companies. This is where PlastikMedia comes in.

PlastikMedia Speaks Your Language

PlastikMedia understands this situation, and how marketing isn’t always at the forefront of priorities for its customers. This is why all PlastikMedia’s services are designed under the motto: “Providing marketing services with minimal input from your team.”

This model has proved successful as PlastikMedia’s marketing base has continued to grow year on year, and many customers remark how easy it is to work with a marketing agency who understands the technical terminology of the plastics sector, as well as the specific challenges and opportunities within it.

PlastikMedia believes that this combination of digital marketing expertise coupled with plastics industry knowledge has created a unique and powerful proposition for its clients.

PlastikMedia’s Becca Watt comments: “All PlastikCity and PlastikMedia staff are trained in the technical terminology of the plastics processing industry and understand the basics of injection moulding, extrusion, 3D printing and more.

 “This training is an ongoing investment, with another round of practical hands-on training planned for November to benefit our two marketing apprentices who joined the company recently. This will be an opportunity for the entire team to see, feel and touch the materials and machinery used in the industry, gain understanding and experience using this equipment, and bring this heightened knowledge to our customers marketing work.

 “Our plastic manufacturing background and ongoing training efforts mean we can provide marketing services with minimal input from your staff. We save you time and effort by understanding your processes, products and target markets and fully understanding the technical terminology of the plastics industry. We speak your language!”

Marketing Services with Plastics Know-How

PlastikMedia realised there was a gap in the market for a company to provide all the modern digital marketing techniques coupled with experience in the plastics industry that would take this workload and headache away from its clients.

By understanding the processes, products, and target markets and fully understanding the technical terminology of the industry, means we can take the pressure off you, so you can concentrate on the day job!

The PlastikMedia team has grown in recent years, with everyone bringing their specialist skills to the table. We now offer multiple plastics-focused marketing services:

o          E-mail marketing/mailshots

o          Press releases & copywriting

o          ABM (account-based marketing)

o          SEO (search engine optimisation)

o          Website design & management

o          Graphic design

o          Web forensics

o          Webinars

The Best Database for Your Spend

PlastikMedia also manages the best GDPR-compliant database and social media reach in the industry, comprising of over 22,000 individual plastic professionals, suppliers, OEM’s, and plastic manufacturing companies based in the UK and Ireland. This means PlastikMedia can deliver your marketing materials directly to your target market in a way no other marketing company can, all in one simple package.

Learn More at Interplas 2023

Want to learn more about how PlastikMedia can get your message to market? Visit the PlastikMedia team on Stand B64 at Interplas 2023.

Interplas features over 500 exhibitors, enabling over 12,000 attendees from across the industry to discover the latest innovations in plastics manufacturing processes, technologies, materials and services. The exhibition is celebrating 75 years in 2023, so it’s set to be a huge show.

To learn more about PlastikMedia’s digital marketing services and their role in shaping the future of the plastics industry, visit Hall 4 / Stand B64 at Interplas 2023. Register to attend Interplas 2023 here.

Read more news from PlastikMedia here.

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