Social Media Management For The Plastics Industry
“We do the odd post, but we’re not very consistent” – Sound familiar?
This is a problem many businesses find themselves in. When your marketing isn’t the main focus and time is already tight, social media in particular can easily slip down the list or get left behind altogether.
Particularly now, in the digital age, and with decision makers younger and more online-focused, a strong social media presence has never been more important for raising awareness of your company and generating direct leads and enquiries from prospects across the country and the globe.
Many plastics companies struggle to keep on top of their social media, and even when they do post, it’s often without a clear plan or measurable results. That’s where we come in. If you’re not seeing results, it might be time to hand the reins over to us…
A quiet LinkedIn feed or an inconsistent posting schedule means missed opportunities. But equally, a flurry of posts with no strategy will also not deliver the results. LinkedIn’s algorithm is constantly changing, and fortunately for you, we make sure to keep track of it so you don’t have to.
Take a look at this blog to see the importance of LinkedIn marketing for B2B businesses.
PlastikMedia’s social media management service is designed specifically for the plastics sector, helping you create and maintain a professional, engaging social media presence without adding to your workload. We take control of your posting schedule, track what’s working, and adjust your strategy to improve performance over time post which means we’ll need access to your LinkedIn profile or page admin rights to handle this step on your behalf.
What Does Our Social Media Management Service Include?
Initial Audit and Performance Review
We begin by reviewing your existing social media activity to see what’s worked well in the past and what hasn’t. This includes looking at post formats, topics, tone of voice, and engagement levels. It helps us understand your audience and how they interact with your content, so we can build on the positives and avoid repeating anything that didn’t land.
This stage also gives us a feel for your brand and how you like to communicate, so we can hit the ground running with the right approach.
Content Planning and Topic Suggestions
Once we’ve completed the initial audit and review, we’ll start putting together a content plan specifically designed for your business and audience. If you can provide topics, campaigns, or product news, it can really improve the results. Alternatively, we can take the lead using content from your website, blog, or recent updates. Either way, we’ll make sure every post is relevant, well-timed, and suited to your goals.
We understand what works in the plastics sector, so whether it’s technical insights or company updates, we’ll keep the content focused, useful, and engaging.
Content Creation
Once we’ve agreed on the direction you want to take your social media, we’ll create a bank of initial posts for you to review. This includes writing the copy, sourcing suitable images or designing graphics, and applying consistent branding and tone of voice throughout.
We’ll also add relevant hashtags and ensure each post is tailored to your audience. Whether it’s a technical product highlight or a company update, the aim is always to keep things professional, on-brand, and easy for you to approve.
.
Scheduling and Posting
Once you’ve approved the content, we’ll handle all the scheduling and posting for you. This means you don’t need to worry about remembering dates, logging in, or rushing to put something together at the last minute, everything from start to finish will be our repsonsibility.
We’ll make sure your LinkedIn feed stays active and consistent, with posts going out at the best times for visibility and engagement. To do this, we’ll need admin access to your company page or posting permissions on your profile, so we can take care of it on your behalf without adding to your workload.
Post-Performance Tracking and Adjustments
Our work doesn’t stop once a post goes live. We monitor how each post performs, tracking key metrics like impressions, reactions, shares, etc., to see what’s getting results. This allows us to fine-tune your content over time, adjusting the format, tone, or timing to improve performance.
Whether it’s a small tweak to the wording of your post or a shift in topic focus, our decisions are based on data, not guesswork. You’ll benefit from a clear, consistent strategy that evolves with your audience and stays aligned with your business goals.
Discover How We Can Help Your Business
Please fill out the form below and our team will be in touch shortly.